Privacy Policy

Last Updated: September 11, 2026

Introduction

This privacy policy explains how we collect, use, store, and protect personal information when you use our elderly safety services or interact with our website. We recognize the sensitive nature of information related to elderly individuals and take data protection seriously.

Information We Collect

Information You Provide Directly

When you request information or use our services, we may collect:

• Name and contact details (email address, postal address)
• Information about the individual requiring safety services
• Health-related information relevant to service provision
• Emergency contact information
• Service preferences and requirements

Information Collected Automatically

When you visit our website, we may automatically collect:

• Browser type and version
• Device information
• IP address and general location data
• Pages visited and time spent on site
• Referring website information

Information from Service Use

Our safety monitoring services may generate:

• Emergency alert records
• Activity pattern data
• Medication adherence information
• Communication logs from check-in services
• Family platform usage data

How We Use Your Information

We use collected information for:

• Providing requested safety services and support
• Responding to inquiries and service requests
• Monitoring system functionality and detecting emergencies
• Communicating with designated family contacts
• Improving service quality and developing new offerings
• Fulfilling legal obligations and maintaining records

Information Sharing

We share information only in specific circumstances:

• Emergency Services: When necessary for health or safety emergencies
• Authorized Family Members: As specified in service agreements
• Service Providers: Third parties who assist in service delivery under confidentiality agreements
• Legal Requirements: When required by law or to protect rights and safety

We do not sell personal information to third parties for marketing purposes.

Data Security

We implement technical and organizational measures to protect personal information:

• Encrypted data transmission for sensitive information
• Secure storage systems with access controls
• Regular security assessments and updates
• Staff training on data protection procedures
• Incident response protocols for potential breaches

Data Retention

We retain personal information for as long as necessary to provide services and meet legal obligations. Service-related data is typically retained for seven years after service termination. Website usage data is generally retained for shorter periods unless needed for specific purposes.

Your Rights

You have rights regarding your personal information:

• Access to information we hold about you
• Correction of inaccurate information
• Deletion of information in certain circumstances
• Restriction of processing in specific situations
• Data portability for information you provided
• Objection to certain types of processing

To exercise these rights, contact us at [email protected] with details of your request.

Cookies and Tracking

Our website uses cookies to improve functionality and user experience. You can control cookie settings through your browser preferences. See our Cookie Policy for detailed information about the cookies we use.

Third-Party Links

Our website may contain links to external sites. We are not responsible for the privacy practices of these sites. We recommend reviewing the privacy policies of any third-party websites you visit.

Children's Privacy

Our services are designed for elderly individuals and their adult family members. We do not knowingly collect information from individuals under 18 years of age.

Changes to This Policy

We may update this privacy policy periodically to reflect changes in our practices or legal requirements. Significant changes will be communicated through our website or direct notification to service users.

Contact Information

For questions about this privacy policy or our data practices, contact us at:

Email: [email protected]
Address: 42 Wellington Terrace, Bristol BS8 4LE, United Kingdom